The President of the High Authority for Audiovisual Communication (HACA), Latifa Akharbach, has denounced a disinformation campaign targeting Morocco, calling for stronger trust in the media in the face of the growing spread of digital manipulation.
Speaking at the Global Media Forum, held in Shusha, Azerbaijan, Latifa Akharbach warned against the excesses of major digital platforms, whose business models, she said, encourage virality, polarizing content, and disinformation.
The Moroccan official cited the example of the most recent Africa Cup of Nations (AFCON), during which the Kingdom was allegedly targeted by a « media war » fueled by conspiracy theories, hate speech, racist content, and deepfakes circulated on social media. According to her, this campaign helped create a climate of mistrust between Morocco and Senegal, two countries linked by historic and brotherly relations.
In response to these challenges, Latifa Akharbach called for greater media responsibility, the ethical regulation of artificial intelligence in newsrooms, and stronger media and digital literacy. She also called for better regulation of global digital platforms, arguing that their algorithms often promote the spread of hateful and misleading content.
For the HACA President, strengthening professional journalism remains an essential tool for preserving social cohesion, restoring public trust, and protecting civil peace.
