A strategic meeting for the future of the media
This Thursday, the Sofitel Rabat Jardin des Roses will host the Future Media Initiative (FMI), an international forum dediated to the future of information and the impact of digital technology on the global media landscape. Among the leading figures, Zul Ngoufonja Zelkifli, a renowned football administrator and entrepreneur, will share his expertise on the new media powers on the horizon for 2030.
Zul Ngoufonja’s analysis: sovereignty and digital transformation
During the first panel discussion, Zul Ngoufonja will present his analysis of the strategic issues related to information sovereignty, the transition from traditional media to digital platforms, and the role of Africa, particularly Morocco, in redefining the global media landscape. This vision is in line with the strategy promoted by His Majesty King Mohammed VI in terms of continental leadership.
A career spanning sports and communications
A former FIFA employee for nearly ten years, Zul Ngoufonja has contributed to the development of soccer in Africa. Now founder and CEO of Quick-Witted Management, he advises leading institutions, including the Royal Moroccan Soccer Federation (FRMF). His dual expertise in sports management and media strategies allows him to offer a unique perspective at the intersection of sports and digital technology.
A high-level international panel
Alongside Zul Ngoufonja, other prestigious speakers such as Patrick Montel, Lesley Angu, and Andrew Henderson will share their views on the challenges and opportunities associated with the digital transformation of the media. The discussions will shed light on global trends and anticipate changes in the sector.
A forum ahead of the 2025 Africa Cup of Nations in Morocco
The FMI is being held just a few months before the TotalEnergies 2025 Africa Cup of Nations, which will take place in Morocco. This context gives the event an added dimension, reinforcing the strategic link between sport, media, and innovation. More than just a forum, the FMI aims to be a laboratory for reflection and international collaboration to anticipate the future of information.
