Rabat – October 2025 | With just months to go before the 2025 Africa Cup of Nations (AFCON) kicks off, Morocco is preparing to offer an unprecedented digital experience for football fans through the upcoming launch of Yalla, a mobile app designed to deliver a 100% connected, personalized, and immersive tournament.
A Different Kind of AFCON: Technology, Service, and Passion
Set to host its first AFCON since 1988, Morocco is aiming to redefine how supporters experience the tournament. With Yalla, fans will have access to all services related to the competition right from their smartphones—making the 2025 edition much more than just a football event.
Tickets, Visas, and Exclusive Services in One App
Designed as a one-stop platform, Yalla will allow fans to:
- Purchase official match tickets with ease,
- Manage visa applications for international supporters,
- Access personalized services, including hotel bookings, local transport, and tourist experiences tied to the competition.
A New Standard in Digital Immersion
More than a logistical tool, Yalla is set to deliver a fully interactive and immersive fan experience, featuring:
- Exclusive content (behind-the-scenes footage, interviews, training sessions),
- Real-time engagement during matches (live polls, quizzes, fan chats),
- Augmented reality features to bring fans closer to the action—no matter where they are in the world.
Morocco: Showcasing a Digitally-Driven African Football
This initiative highlights Morocco’s ambition to make AFCON 2025 the most innovative edition in the tournament’s history. Yalla is part of a broader push to digitize sports experiences, making fans central to the event and reinforcing Morocco’s image as a modern, forward-looking host nation.
A Global App Designed for Local and International Fans
Whether attending matches in Moroccan stadiums or watching from thousands of kilometers away, fans will be able to experience AFCON through Yalla. The app will be available in multiple languages (Arabic, French, English) and built with a user-friendly interface accessible to all.
A Strategic Tool for Morocco’s Global Image
With the launch of Yalla, Morocco isn’t just upgrading a sports tournament—it’s sending a strong signal to the world: the Kingdom is ready to host major international events, backed by advanced digital infrastructure, a clear commitment to innovation, and a vision for the future.
