More than 200 media outlets gather in Rabat
With the 2025 Africa Cup of Nations and the 2030 World Cup approaching, Morocco is strengthening its status as a global football hub. More than 200 representatives from international media outlets and content creators gathered in Rabat as part of the Future Media Initiative (FMI). The goal: to create unprecedented synergy between traditional journalists and new influencers, and to use sport as a vehicle for peace and African solidarity.
Unprecedented international participation
The meeting brought together 214 participants, including 50 Moroccans, from Europe, Africa, America, and Asia. This diversity was welcomed by Omar Khyari, Advisor to the President of the Royal Moroccan Football Federation (FRMF): “We brought the media together to prepare for the 2025 Africa Cup of Nations and the World Cup. Morocco is now positioning itself as a continental and global hub for football.”
Media and content creators working hand in hand
The summit’s originality lies in bringing together traditional editorial teams and digital creators. According to Omar Khyari:
« Content creators are, in a way, the new media. Even though they reach different audiences, they have a different code of ethics. «
The challenge is to bring these two complementary worlds closer together, building a common message while respecting the diversity of approaches. Rabat is thus becoming a laboratory for a new kind of sports journalism that is more connected and global.
Sustainable development and royal vision
Beyond the media debates, participants discovered Morocco’s infrastructure for hosting major competitions. Omar Khyari explains:
« Morocco has a long-term development strategy that does not depend solely on hosting competitions. «
This strategy is illustrated by the high-speed train linking Casablanca to Tangier, but also by investments in ports, hotels, health, and energy. It is a multi-sector vision led by His Majesty King Mohammed VI, which positions the country as a global player already ready to host world football.
Football as an instrument of peace
The FMI goes beyond the sporting arena to become a platform for media mobilization in favor of peace and African solidarity. Omar Khyari emphasizes : “We want the media to be mobilized for peace and global African solidarity around the World Cup.”
Morocco is thus placing soccer at the heart of its diplomatic strategy, using it as a lever for sustainable development and a tool for international unity.
A global media alliance under Moroccan leadership
The Rabat conference marks the birth of an international media alliance led by Morocco. With a view to the 2025 Africa Cup of Nations and the 2030 World Cup, this dynamic places Africa at the center of a new sports and media diplomacy, transforming competitions into platforms for peace, development, and global influence.
