The full report on the tournament’s global performance is expected to be published in the coming weeks by international analytics firm Nielsen.

These figures position the tournament organized by the Confederation of African Football (CAF) among the fastest-growing global sporting properties in terms of audience reach and international visibility.

Morocco’s AFCON Becomes the Most Widely Broadcast in History

Global broadcast expansion drives international exposure

A key factor behind the tournament’s success was its record-breaking global media distribution.

Through its commercial partnership with sports marketing agency IMG, CAF increased the number of international broadcasters by 50% compared with the 2023 edition held in Ivory Coast.

New broadcasting agreements were secured in several major markets including:

• Japan through DAZN

• South Korea via NAVER and STN Sports

• China through Douyin

• Mexico via Fox Sports and Claro Sports

• Spain through Movistar Plus+

This extensive network made AFCON Morocco 2025 the most widely distributed edition in the competition’s history.

Europe and South America Drive Audience Growth

Strong performances in key international markets

European markets played a major role in the tournament’s rising global popularity.

In the United Kingdom, the final broadcast on Channel 4 attracted more than 3 million viewers. Meanwhile, in Germany, over 4 million fans watched the final via Sportdigital.

Interest also surged in Brazil, where the tournament drew over 24 million viewers, confirming the growing appeal of African football in South America.

New Markets Emerging in Asia

India records strong first-time viewership

AFCON Morocco 2025 also made significant progress in Asian markets.

In India, the competition was streamed on FanCode and attracted more than 800,000 viewers, an impressive figure for the tournament’s first major exposure in the country.

This breakthrough highlights Asia as a promising growth region for CAF’s international media strategy.

Commercial Value and Global Brand Visibility Increase

Sponsors and partners benefit from the tournament’s expansion

Beyond viewership figures, the tournament also delivered strong commercial performance.

CAF reported:

• 32% growth in media value for partners in Europe

• 35% increase in global media rights revenues across Europe, Asia and South America

• 65% increase in sponsor visibility in European and South American markets

These numbers underline how AFCON Morocco 2025 strengthened both the global profile of African football and Morocco’s reputation as a host of major international sporting events.