Casablanca – On the sidelines of the Africa Cup of Nations 2025, the AFRICAMED Business Forum highlighted the growing economic role of sports in Africa. One of the most impactful contributions came from Zelkifli Rahman Ngoufonja, CEO of Quick-Witted MGT.
Speaking about the Cotonou–Rabat road trip, Ngoufonja explained its original ambition:
“When Morocco was awarded the CAN, we wanted to make it a truly pan-African event, experienced by the whole continent.”
The initiative brought together journalists and content creators from nearly twenty African countries.
“Connecting Africa with Africa is the first step. Without knowing each other, there can be no trust, no business, no shared projects.”
However, the journey also exposed structural challenges.
“Mobility issues, visa restrictions and poor connectivity still limit Africa’s economic potential.”
For Ngoufonja, sports remain a powerful driver of unity and development.
“If Africans connect with each other first, they will be stronger when engaging with the rest of the world.”
