Following the resounding success of the first phase, marked by the Cotonou–Rabat Road Trip, the pan-African initiative “Destination Morocco 2025: Land of Football” opens a new chapter with the launch of its Phase 2: La Casa del CAN. Conceived and driven by Zelkifli Ngoufonja, CEO of Quick-Witted Management, this bold concept transforms a villa into a true space of living, creation, and human experimentation, where the Africa Cup of Nations is experienced from the inside, at the heart of Africa and its youth.
From the Round of 8 onward, influencers, content creators, and key project stakeholders will gather under one roof in Morocco. For the remainder of the competition, they will live together in this residence designed as a creative ecosystem, a place of production, exchange, and reflection, where collaboration, organization, and collective dynamics will shape daily life.
Under the strategic vision of Zelkifli Ngoufonja, La Casa del CAN is built on a clear objective: to create value, generate impact, and maximize return on investment for all partners and stakeholders. Every piece of content produced, every interaction, and every shared life moment is designed as a lever for visibility, engagement, and pan-African reach, serving brands, institutions, and platforms associated with the project.
This extended immersion will give rise to a unique experience, blending creativity, individual ambition, cultural challenges, adaptability, and cohabitation. After the intensity of the road trip, it is now the intensity of human relationships that takes center stage, offering an authentic, vibrant, and differentiated narrative of the AFCON.
La Casa del CAN positions itself as a true pan-African production hub. Daily vlogs, debates, challenges, immersive live sessions, short formats, premium content, and shared life moments will intersect, culminating in the production of an exclusive reality show. This editorial ecosystem is designed to capture attention, extend audience engagement time, and provide partners with continuous, high-quality, and measurable exposure throughout the competition.
This initiative fully aligns with the enlightened vision of His Majesty King Mohammed VI, who for years has worked to position Morocco as an African crossroads, a hub of South–South cooperation, and a land of welcome, dialogue, and opportunity for the continent’s youth. Through sport, culture, tourism, and innovation, the Kingdom of Morocco embodies an ambitious, connected, open, and forward-looking Africa. La Casa del CAN, through its pan-African, human, and creative dimension, naturally echoes this Royal Vision by making Morocco a convergence space for African talents, a laboratory of ideas, and a platform of expression for the continent’s youth.
Through this initiative, Quick-Witted Management, under the leadership of its CEO Zelkifli Ngoufonja reaffirms its ambition to tell the AFCON story differently beyond stadiums and results by highlighting human connection, African creativity, youth energy, and the power of collective experience. Here, the AFCON is not merely watched; it is lived, shared, and narrated from within, through powerful storytelling and high-performance media strategies.
With La Casa del CAN, a project designed by Quick-Witted Management (QWM) and supported by the Royal Moroccan Football Federation, Visit Morocco, and Royal Air Maroc, a new chapter opens at the crossroads of sport, digital innovation, content creation, and human experience. An initiative that strengthens the project’s pan-African identity and ambition to unite Africa around football, culture, and media innovation, while generating concrete, sustainable, and profitable impact for the entire ecosystem.
Pictures
